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Four pillars. One operator who thinks like a CMO.

Measurement, paid, CRO and the AI layer underneath. Together they form a growth engine, not a list of loose tactics.

01

Measurement & foundation

Before a single euro goes out the door, your measurement is right. GA4, server-side tracking, consent and clear dashboards, so every decision rests on real data instead of a gut feeling.

The dullest layer, and immediately the most important one. Without correct data you are optimising in the dark.

  • GA4 & server-side tracking
  • Consent Mode v2 (GDPR)
  • Conversion audit
  • Live dashboards
  • Automated reporting
  • Data collection in order
03

CRO & experimentation

More revenue from the same visitors. A steady rhythm of sharp experiments on your funnel and landing pages, driven by data and behavioural psychology.

At Gutsy, a teardown exposed a major mobile conversion leak. 64 percent of traffic was mobile but only 27 percent of conversions. That is where the money is.

  • Funnel & landing page audit
  • A/B and multivariate testing
  • Heatmaps & session analysis
  • Landing pages that convert
  • Experiment roadmap
  • Iteration based on data
04

AI growth & the AI layer

The layer that makes your marketing faster and sharper. Self-built AI workflows for creative iteration, funnels, experiment velocity and reporting that writes itself. No AI talk, working systems.

This is where I go further than most marketers: I build the tools myself, with my own MCPs, skills and memory, and put them underneath your growth as a layer.

  • Custom AI workflows & MCPs
  • Automated reporting
  • Creative iteration with AI
  • Fast funnel & tool builds
  • AI processes inside your team
  • Real-time dashboards
Frequently asked

Good to know.

Do you work per project or on a longer engagement?

Both. I often work with clients over a long stretch because growth only really compounds over time, but if you need something clearly scoped, a project works just as well.

Do you work with clients outside Belgium?

Yes. The work is almost entirely remote anyway, and I work in English without any friction. Time zones within Europe are never an issue, and further afield we simply agree on a fixed overlap window.

Do you do SEO as well?

SEO is not my core expertise. I can put some things in order, but for in-depth SEO or GEO work I collaborate with a dedicated partner.

Do I really work directly with you?

Yes. No agency with layers and account managers. You work directly with me, from strategy through execution.

What does working together cost?

That depends on your goals and scope. I am completely transparent about pricing, but it is best discussed on a call so I can put together a fair proposal that fits.

Curious where your biggest lever is?

Book a free call. You walk away with 2 to 3 concrete opportunities.

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